Behavioral logic that never sleeps.
MailRivo’s automation suite is more than a sequence builder. It’s a recursive logic engine that maps your subscriber's journey in real-time, executing complex branching and state mutations at the exact moment of interaction.
Recursive branching for non-linear journeys.
Event-Triggered Entry
Instantly enroll subscribers based on live events. From tag additions and form submissions to email opens and specific link clicks, our pulse engine listens for every interaction to start the journey.
Multivariate Logic Engine
Create complex If/Else paths based on any subscriber attribute or behavioral tag. Split your flows into high-intent and low-intent paths automatically.
Pacing & Timing Nodes
Control the flow speed with precise wait nodes. Delay actions for minutes, days, or until specific weekly windows to ensure maximum open rates.
Interactive Flow Graph
Visualize your logic with our recursive graph builder. Drag, drop, and connect nodes to architect complex customer journeys with zero cognitive friction.
Behavioral Tag Mutations
Change subscriber states as they move through the flow. Add tags for product interest, strip tags for inactivity, and keep your audience segments hyper-accurate.
Strict Enrollment Rules
Prevent double-entry and handle unsubscriptions gracefully. Set re-enrollment cooling periods to ensure subscribers are never overwhelmed by automated pings.
User_Signed_Up
Welcome Sequence • 2ms ago
Tutorial_Video_Click
Nurture Path • 15s ago
Inactivity_30_Days
Re-engagement • 1m ago
Current Pulse Velocity
142 Events / sec
Architect for contingency.
Automations in MailRivo are built for robustness. Every event handshake is logged, and every branching decision is recorded, giving you a full audit trail of how your subscribers move through your project ecosystem.
Linear Scaling
Add hundreds of steps without performance degradation.
Atomic Actions
Every step is an atomic operation with built-in retry logic.
Global Sync
Unsubscriptions are synced globally across all running flows.
Sub-second Pulse
Trigger logic executes in milliseconds from the event arrival.